Collagen Product：”Gap” of Sport Nutrition Products

In the past, sports nutrition products were mainly targeted at young, healthy men. Nowadays, with people's increasing attention to health care, the number of fitness people and gyms has increased significantly. According to the data, 780 million users exercise online, of which 51.7 percent are women. According to different sports scenes, the market produces diversified product demand. The sports nutrition industry is growing rapidly, and sports nutrition has become an important category among sports people.

Fitness food products to the masses

Fitness, once the preserve of professional athletes, is now part of the daily routine of mass consumers. The corresponding sports nutrition products have also begun to enter the common home. More and more people pay attention to the health brought by sports and sports supplementary nutrition.

The fundamental reason for the popularization of sports nutrition lies in the double promotion of material and spirit. There is no doubt that young people who are most sensitive to the trends of The Times are leading the way in this new craze.

Young consumers are more enthusiastic than their predecessors because they lived during China's rapid economic growth. As the new generation in China's consumer army, young people contribute 53% of the total consumption, and the growth rate of consumption power is forecast to reach 14% in the future. The potential consumption power and the double offensive of Internet , to some extent, create the consumption characteristics of the young generation to pursue individuality and healthy life.

Create exclusive food power

As exercise becomes more purposeful and functional, sports nutrition is becoming hot. According to international data, the sports nutrition market in China was 3.78 billion yuan in 2020. The market is expected to grow at a cagR of 20% to reach 9.5 billion yuan in 2020-2025. Facing the huge market opportunity, how should China's sports nutrition market grasp the growth opportunity?

On the market, according to the law of sports nutrition food, the product is divided into two categories: characteristic nutrients and sports items. On the basis of the two major professional categories, sports nutrition is subdivided into six categories: control energy, energy supplement, protein supplement, speed and strength, endurance, and sports recovery. To create product differentiation is a problem that enterprises should think about at present.

Collagen Product

Protein products in the market, many enterprises made a variety of protein foods, such as protein bars, protein powder, protein biscuits and so on.However, there are few collagen  products in the market. Collagen peptides can be used not only in beauty products, but also in sports food.

Clinicaly proven collagen peptides can be used to prevent the degradation of cartilage and thus to prevent discomfort and joint pain while maintaining collagen levels inside the cartilage. Collagen product reduces fast inflammation that is causing pain in the joints and helps with the natural production of collagen. Latest research has shown that the MSM helps relieve pain, especially in cases of osteoarthritis, rheumatoid arthritis, muscular pain and tendinitis.

From the needs of consumers and customers, Foodmate provides food solutions with a variety of collagen peptides with different functions. Foodmate has been recognized by 100+ enterprises around the world through multiple audits on product formulation, process design and quality control.

Foodmate Co., Ltd. is the leading food additives manufacturer in China specialized in hydrocolloids, animal proteins, sugar substitutes and more. We are one of the few food ingredients manufacturers that is driven by technology advancement and innovation. The company engaged in principle activities of R&D, manufacturing, sales of natural, nutritious, functional food ingredients. Our product offering includes Gelatin, Carrageenan, Konjac gum, Collagen peptides, FAP and Calories-free Sweetener. We are seeking for partnering with customers worldwide and marching together into a better future that is built by high-quality nutrient products and innovative foods.